Analytics

Pavel Stukolov, CEO of TokenStars “One of the blockchain main features is decentralization. This is clearly seen in the example of TokenStars”.

– Please tell us about your project. What is its unique feature? What are the newest protocols or technologies you use?

TokenStars is the first blockchain company releasing tokens for community participation in the success of celebrities. Now we have launched the ACE project – tokens for tennis, and there will be football (GOAL), poker, basketball, hockey, which even later we plan to tokenize musicians, models, and actors.
TokenStars uses a business model worked out by traditional sports agencies that receive multi-billion dollar commissions. Top-10 agencies for working with sports talents have signed 3,731 years of contracts and receive $1.19 billion of agency commission annually. This industry is larger than the GDP of countries like Serbia, Bahrain, Cyprus, or Bolivia.
The use of blockchain will allow TokenStars to decentralize the work of the sports agency. Our subversive technology is a global network of scouts that will change the habitual approach to finding and promoting athletes.

Any token-holder can become a scout – they find stars around the world and evaluate the players. In addition, the system will have promoters who create fan communities of athletes in social networks, help with PR, and attract sponsors. We also have analysts – all token-holders, including scouts and promoters.
All token holders vote for the players with whom TokenStars plans to sign a contract, for promoters and scout leaders when they are replaced, making suggestions to the operating team, etc. This is how the model of hired managers in the sports agencies is decentralized.

– What tasks will your tokens solve? What can participants use them for?

First of all, our tokens will serve as a means of payment, a reward for scouts and promoters. In addition, ACE tokens are an internal currency – they can be a payment for exclusive services to athletes: training with the stars, personal communication in text or video chat, souvenirs with autographs, tickets for matches, etc.
Players have the right to choose the means of paying remuneration for most advertising or sponsorship contracts, including a “mixed” payment type (simultaneously in ACE tokens and dollars), which will allow players to cover current costs, as well as gain additional value from participation in the TokenStars ecosystem, receiving income in tokens (or converting their fees and revenues into them).

– How can users who invest in your project be able to make a profit?

Scouts and promoters will receive a very significant cash reward for their work – finding players, managing fan accounts, attracting sponsors, etc. If the contract is signed, the promoter will receive 10% of the amount and then 2% for each subsequent deal.

– What is the cost of the token at the moment?

The cost of 1 token is now 0.0001 BTC. By the way, in the pre-sale period before September 10th, you can get bonuses of 15-50%, depending on the number of tokens purchased.

– In what ways can the user invest in your project? Using which cryptocurrency?

Maybe you accept funds from investors through Internet payment systems or by bank cards?
You can pay for tokens in Bitcoin (BTC) or Ethereum (ETH).

– What is the most interesting feature for the users about your product? What are they most often asking about?

You already asked most of the questions. I can also add that a token-holder is invested not only in one player, but in a cohort – a group of players that are collected gradually. If you invest in one athlete, the risk will be very high. A player can get injured or simply quit professional sports, having received huge money at the age of 16 and ceasing to train. It happens the other way around. From the cohort, someone with a high probability will become a star.

– Why did you decide to go to the ICO? What results do you expect from ICO? 

Maybe you can evaluate the results that have been achieved at the moment?
Now there are about 1 billion fans of tennis and with the help of ICO we want to open a world of blockchain for them. I hope that the slogan will be “Be a part of the success of future Federers and get exclusive offers from the star” and consequently receive a wide response among the fans.
As for the results, during the preliminary sale $1.5 million investment has already been collected. In addition, I want to note that despite the fact that the project started only in early August, our business model is already working, we signed a contract with professional tennis player Veronika Kudermetova, advertising contract is to be concluded soon.

– Tell us more about the founders of the project, please. Is this their first project in the field of Blockchain or do they have experience implementing other projects?

The idea of creating a sports agency based on blockchain came to me six months ago. In this project, my professional experience in investments and my sports hobby have successfully converged. With this idea I came to Elena Masolova, with whom we studied together at the Faculty of Economics at the Higher School of Economics. Lena, incidentally, played tennis and is now a big fan of it. Maybe that’s why she immediately caught fire and supported the project.
Now we are a strong team of 20 people working on it, including top managers of Groupon, Evernote, Mail.ru Group, Leo Burnett with expertise in blockchain, development, online marketing,  and business development. Expert advice from the stars (2nd world racket Anastasia Myskina, trainer of Vera Zvonareva Sergey Demekhin, ex-director of Octagon competitor Maya Kurilova and others).

– How do you see the development of the cryptocurrency market in the near future?

In five to ten years the blockchain-system will become understandable and familiar for all technologies – a large number of multinational companies will appear, which will actually be operating everywhere and nowhere.

One of the blockchain main features is decentralization. This is very clearly seen in the example of TokenStars. One of the largest traditional sports agencies IMG employs only 60 staff-scouts and even fewer people who sell advertising and promote athletes. They are concentrated in large markets, because building a global structure is expensive. Even now it’s expensive – 60 full-time employees cost about $4 million a year, not including flights expenses. Blockchain allows to build a cheap structure, where 600, 6000, and 60,000 freelancers work.
TokenStars agents can be based in Brazil, Australia, China, do scouting and receive

$10,000 reward for each player. Blockchain allows you to do this transparently: in the smart contract the amount is recorded, and the system can not be cheated. When a contract is signed with the player, the money goes to the scout instantly and automatically. In the blockchain, it is easy to build a decentralized system, where payments are made instantly and transparently, and for this, you do not need to open a bunch of offices and legal entities.

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