By 2017, the ICO market has increased from $6 million since 2015 to $5.3 billion. This is the amount collected by companies to date, according to the reports of cryptocurrency researchers from ICOData company.
Along with successful indicators, other figures are emerging. Among the 1000 tokens that have been issued in terms of ICO, more than 600 items have been added to the DeadCoin database, where SCAM projects are collected. Analyzing the failed ICO, we can state with certainty that many projects were not realized since the authors didn’t pay attention to the real importance of the token. In many projects, coins were not really useful for owners, and as a result, they did not make sense.
Therefore, the first advice to entrepreneurs who seek to enter the ICO process, is to use all the possible functions of their tokens. The best example is the introduction of smart contracts based on Ethereum, the operation of which will be paid by your token. Another option is to create a market ecosystem based on your platform, in which the project token will be a means of payment user for the purchase of goods and services. Such simple tips will help add more functionality into the platform, and the purchase of tokens will be interesting to users, due to which the commercial implementation of the project will be more successful.