Ripple’s Marketing Campaign Gains Momentum

In order to attract more supporters to the Ripple payment system, the company has opened a new project. Ripple management is ready to invest in interesting startups, which will use XRP tokens in their projects.

According to the management, Ripple will continue to move at the planned rate, developing a system of payments for banks. However, the chosen path is advantageously combined with the search for new areas of application with Ripple cryptocurrency. We can take as an example, a project called Omni, which has already received $25 million from the Ripple management.

If Ripple is criticized in regards to centralization, which contradicts the basic principles of working in the Bitcoin system and many altcoins, then it is impossible to deny the commercial benefit of this project. If many projects can get under the tight regulation and pressure from regulators of different countries, then Ripple is not threatened. Thus, the current policy for developing the project infrastructure and attracting new partners guarantees the company a confident success in the future, therefore XRP tokens should not be overlooked when creating a cryptocurrency investment portfolio.

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