Cryptocurrency exchange and Web3 technology developer OKX has been active in the space over the last month, with the latest announcement on its first immersive metaverse fan experience as a part of its “OKX Collective.”
On April 3, the company revealed a collaboration called “Train Like Dias” with one of its brand ambassadors and footballer from Manchester City, Rúben Días.
According to the announcement, fans will be able to virtually experience Días’ favorite training techniques and have exposure to coaching and tips. The experience is open to fans within the OKX Collective metaverse.
Join me and @OKX in the #OKXCollective metaverse to see some of my favourite training drills and give them a try! It’s your very own 1-to-1 training session… reckon you can keep up? 👀 #adhttps://t.co/NW2CR3YMKw pic.twitter.com/w91e9SFYRS
— Rúben Dias (@rubendias) April 3, 2023
Haider Rafique, the global chief marketing officer at OKX, commented that the new immersive experience helps connect fans and “is another great example of what this technology allows.”
“The possibilities that Web3 can offer are vast and only limited by our own imaginations.”
OKX and Manchester City officially became partners back in July 2022, and the platform hinted at future offerings of Web3-content from other players on the team including Alex Greenwood, Ilkay Gündoğan and Jack Grealish.
The metaverse continues to be the next frontier to explore connections between physical reality and Web3 applications as seen with “Train Like Dias”. However, recent events surrounding development in the metaverse have been mixed after Disney reportedly scraped its metaverse division.
That came only a week after rumors began to circulate that Animoca Brands, a prominent metaverse developer in the space, had cuts of around $200 million to its metaverse fund. Animoca promptly denied those claims.
Nissan recently filed On the other hand, South Korea launched a ‘Metaverse Fund’ on March 12 intending to accelerate metaverse initiatives within the country and automotive manufacturer Nissan recently filed multiple Web3 trademarks and trialed sales in the metaverse.